American Apparel, with its shops in Amsterdam's Utrechtstraat and Noordermarkt, is a clothing manufacturer chain that traces its roots back to Los Angeles. Using a vertical integration model of production, American Apparel cuts costs on offshore labour and sub-contractors to reduce clothing prices by quite some margin. The cutting, sewing and distribution of the clothes is done by the brand itself so there's no compromise on quality either. Featuring clothing, accessories and undergarments for both men and women, American Apparel offers a diverse range of high-end clothes at relatively cheap rates.