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The store is situated in Haarlemmerdijk and deals exclusively in men's fashion. OntFront say that their clothing stands for the fast paced life in the city, the bad boy and the gentleman, the tailored and the streetwise. Hence, it is sold under the title Sidewalk tailoring. The store is very smartly styled, with dark brown walls and furnishings, which give it an old fashioned manly feel. They also sell accessories like shoes and perfumes from other famous brands.