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The former Heineken Museum, as its website proudly proclaims, is not a Museum, it's an experience. It does ample justification to that statement by converting the 3000 sq. meters of factory land into a world-famous museum of brewery experience. With the former Heineken Brewery being included as a National Monument for Netherlands, this truly is an experience of a lifetime.
What to do at the Heineken Experience
The Heineken Experience has 18 attractions, spanning four floors with various interactive exhibits. The entire guided tour takes around 90 minutes to complete, wherein you are treated to Heineken's rich history and heritage of being the world's largest distributor of beer. You will also get to have an-all access pass to their beer-making secrets, and how they perfected the craft of beer-brewing. In addition to that, there are several multi-media presentations to entertain you with interesting facts about the Heineken Company.
Also, there's a mini brewery, where you can see for yourself exactly how beer is made and the work that goes into it. The Heineken Brewery in Amsterdam has officially been closed and moved away, but they still maintain a mini-brewery of sorts for tourism purposes. At the end of the tour, you will be treated to two free drinks, which is probably the best conclusion one could possible hope for. So, all in all, it's a great tour.